Introducing aiayu wear 24.2

A collection defined by exceptional fabrics, following our honest commitment to let pure and natural materials guide our designs. 

The collection hints at modern heritage. Laidback, slightly masculine looks mix standout knitwear in chunky playful structures, relaxed tailored trousers, oversized shirts, and refined base layers. As always, the looks are complemented with meticulously handcrafted accessories in silk and cashmere. 

This season, we continue our range of European-made outerwear
- signature perennial coats and jackets, sharply tailored in premium qualities for natural weather protection. The colors remain natural and muted, yet with a subtle reference to 70’s nostalgia. Natural tones are complemented with stripes, checks, and herringbone. Burnt orange and fresh blue add warmth and brightness.